This re-branding of the Army NAF Employee Benefits program was designed to refresh the look of the program and promote the Human Resources Open Enrollment period for 2014. The Human Resources directorate was interested in a campaign that would attract new employees to sign up for benefits, and encourage current employees to update their benefits plans. The campaign includes print and digital marketing, advertisements and a new website to provide information about the various benefit plans.
The 2015 Month of the Military Child observance was themed "Their Lives, Their Stories" to highlight the unique perspective and sacrifices of children whose parents serve in the U.S. military. Children were invited to submit essays, photos, artwork and video to tell their story and earn a chance to win prizes or be featured in a variety of military media outlets. Writings from prior contestants were also incorporated into the artwork for the campaign.
This cause- related marketing campaign for Krispy Kreme provided mutual benefit to Krispy Kreme and the TeletonUSA Foundation.
Customers could show support by purchasing heart-shaped doughnuts, purchasing donation cards, or donating change. Customized coloring pages were also incorporated for Krispy Kreme family events.
Operation Rising Star is an international singing competition exclusive to military service members and families. The clients were interested in attracting young contestants with a trendy look, while presenting the competition as a quality production - similar to popular televised singing competitions. Print, web, and digital marketing collateral were created to promote winners, contestants, phases of try-outs, and the broadcasted finale performances.
The 2014 Month of the Military Child observance was themed "Young lives, Big Stories" to highlight the unique perspective and sacrifices of children whose parents serve in the U.S. military. Children were invited to submit essays, photos, artwork and video to tell their story and earn a chance to win prizes or be featured in a variety of military media outlets.
The Run for CRIT is an annual fundraiser for the Children's Rehabilitation Institute, a non-profit organization who serves children with disabilities. For this campaign, a custom logo was created to brand the event, along with marketing collateral. The logo was designed to bring awareness to the fitness event while also promoting the organization. Marketing products for the campaign included posters, flyers, social media advertisements, t-shirts, and finisher medals for race participants.